The Way to the Next Level Can Now Be Found in a Book
Many people know David and Stephen Martin took a small, local ad firm, founded as Martin & Woltz and renamed The Martin Agency, to national prominence. Before they sold it, the firm was cited as the “Hottest in the Southeast” by ADWEEK magazine. Later it was named “Ad Agency of the Year” for the entire USA. Forbes recently called it one of the “Ten Great Ad Agencies of 2012.”
The Martins learned a great deal growing that business, not the least of which is how other companies work, and what it takes to help them reach the next level.
A vision of what a business can be, and a clear identity, are key elements. That’s why we help organizations put a finger on them. But our process goes farther to insure leaders and staff live the vision. It also creates a structure comprised of a few simple rules involving scorecards, action registers, and interlocking teams. Once our system is in place, everyone knows what he or she must do to succeed personally, and what must be done for the business or organization to win. In practice, this creates a sense of personal accountability, and a sense of urgency to get things done, in each individual.
Because it’s so powerful, we are certain that in a few short years most companies will have adopted the Martin Management Method.
In the meantime, yours can be among the first.
