Books
Romancing The Brand
By David Martin
“David Martin has written a masterpiece that cuts through the confusion found in today’s advertising and concentrates on the basics - selling. A must-read for anyone, from the student to the Chief Executive.”
- David Clark former president and CEO, Eskimo Pie Corporation.
Be The Brand
By David Martin
“What’s the simplest way to express what your company stands for? Can you do it in a single word?” Volvo can. “Safety” has become that brand’s recognized claim to fame. In case after case, go behind the scenes in a fascinating search for identity and find a useable insight on every page.
